What Elements Of Your
Landing Page Can You Split Test
This list is not exhaustive, and I'll add to it over time. But here are some things you can test:
-
The Headline
-
Your Stylesheet
-
The Layout
-
The Offer
-
Your Price
-
How you frame your price
-
Using a Video
-
The text of your order button
-
The color of your headline
-
The location of your testimonials
-
The background color of the page
-
A lead image
-
An audio greeting
-
A Magazine-style drop cap
-
Peel-away ad opt-in form
-
Pre-headline
-
Risk reversal, or Guarantee
-
Referring to where they just came from.
If you want to learn how to test these things on your landing page, check out my free course. It covers simple split testing, and advanced accelerated methods (such as multivariate, or Taguch testing). It is appropriate for beginners and advanced marketers alike.
Thank you.
Sincerely,
Jim Stone, Ph.D.
Click here to return to the main page.
|