"In One Hour You Could Be
80% Proficient With Accelerated Split Testing"
You've already mastered many technologies.
Think about it.
You know how to use a word processor.
You know how to send and read email.
You know how to use a web browser.
You know how to set up online systems that put money in your bank account or PayPal account.
You probably know some HTML, or can at least publish web pages with programs like DreamWeaver or FrontPage.
You might even know some javascript, or at least be able to "view/source" someone's page, and copy and modify their javascript and HTML for your own purposes.
And think about WHY you learned to do these things.
You learned to use a word processor, because you had to produce some documents. You learned to use a web browser because you wanted to view some websites.
Now, the thing is, . . .
80% of what you do
with each of these tools,
even today, are probably
things you learned to do
in the first hour of using them.
I'll bet you know a lot more tricks with your web browser than you did when you first used it. But what do you still spend most of your time doing?
- searching for stuff
- filling out forms
- clicking on links and buttons
. . . stuff you knew how to do within your first hour of ever using a web browser!
It's the same way with accelerated split testing.
Accelerated split testing might sound complicated, or mysterious, or esoteric, . . . but it's really just as easy to learn as many technologies you've already mastered.
You also have some powerful
REASONS to learn how
to do accelerated split testing.
-
It will help you make money faster with the product or products you already have (or promote).
- It will allow you to multiply these benefits across every step of your sales processes.
- Better conversion rates will attract more affiliate partners.
- Better conversion rates will allow you to buy more traffic.
- Knowing how to improve your landing pages will help you roll out new products and make them profitable more quickly than before.
And, like most other technologies you've mastered, 80% of what you ever do with accelerated split testing, you will learn in the first hour of using it.
Sure, there are tricks and nuances that you will learn as you improve more and more landing pages. And your results will continue to improve a lot as you use it more.
But you'll pretty much "know what you're doing" after just one hour.
Here's how easy it is:
"There Are Only 4 Simple Things
You
Need To Do To Get A
More Effective Landing Page"
1.
Install STA:
Installation
is straightforward and takes about 20-30 minutes. You
basically
set up your database, upload some files and load an installation script
in your browser. Full
instructions are provided, as well as a demonstration video.
And
you don't even have to do that much.
For $35, I'll install it for you.
Once
you're installed, pick a landing page and . . .
2. Design
your test:
Just take your
existing landing page . . .
. . .
identify things you want to change to try to improve your conversion
rate . . .
.
. . and
create new alternatives for each of these factors. The
brainstorming for this can be fun, and very effective if you take your
time. Scientific brainstorming techniques are included with
STA.
Once you've designed your test, it's time to .
. .
3.
Implement your test:
For
each factor, you just fill out a simple form and do a little cutting
and
pasting. It's really that easy. Then the program
does the
rest.
Once
you've got your test set up, you let it run until you feel like you
have enough information, and then you . . .
4.
Create the winning combination:
You
can see which of the ad combinations in your test did the best . . .
.
. . or you can see how the results broke down, factor by factor to get
an
even better ad that probably wasn't even showing during the test . . .
.
. . then you push
a button and your winning ad will run full time . . .
.
. . and you can enjoy a higher conversion rate immediately.
That's
it. Now you're
getting 47%
more
opt-ins, just like that!
(Results will vary, of course.)
"It Works. It Works. It Works."
I have used the Split
Test Accelerator on my own landing
pages and those of friends. And here are some of the results:
- 75% improvement
in sales
from a landing page for a low carb diet book.
- 200%+
improvement in click
throughs for a Google Adwords ad (I used a spreadsheet for this test)
- 40% improvement
for a low
carb newsletter opt-in page.
- 100%
improvement in sales
for a site selling pinewood derby cars.
- an additional
70% improvement on the same pinewood derby car site.
- 60% improvement on a Stop Snoring ebook
site.
- 47% improvement on my
opt-in form for the
Split Test Accelerator.
- 97% improvement
in free
signups for a membership site.
There
are others who have done more accelerated split testing than I have
(including many of my customers).
For example, Richard
Mouser used STA with some help from David Bullock, and turned around
his business. You can read his story in the March, 2007 issue
of "Black Enterprise" magazine.
Chet Day just showed me a test that gave him flabbergasting results. He got some amazing results so quickly it made my head spin. After just 381 visitors, Chet secured a 258% conversion rate increase (plus or minus some amount). You can read the case study here (opens in a new window so you can save your place here).
Chet's results aren't typical, but it does show what's possible.
There are also case studies worth reading at
www.taguchinow.com, and results-squared.com. For instance, at
Taguchinow.com you can read about how Dell Computer used accelerated
split testing on an email ad to get the following results:
- Click Through Rate increase: 5.2 times
- 7.1
times more sales per mail
- Annual sales before optimization: $8,900,000
- Annual sales after
optimization: $63,100,000
Accelerated split testing works.
It can double your profits.
But that's not the end of the story. Once you know how to double your profits, . . .
"Here's How To Get
8X The Profits"
Have you ever made a snowman (or, snowwoman)?
It's tough to get the initial snowball going, isn't it?
But once you get it going, you can add vast swaths of new snow to it's mass with relatively little effort.
In fact, it begins to grow exponentially.
It's the same with improving your profits. It can take some work to double your profits. But it doesn't take too much more work to get 8X the profits.
Here's why:
If you can double the number of people who opt in to your optin form, you can ultimately get twice the sales.
And if you can double the opt-ins and then double the number of people who click through to your sales page from your email message, you can get 4x the profits.
But if you can 1) double your opt-ins, 2) double the number responding to your email, and 3) double the conversion rate of your sales page, you can get 8 times the sales from the same visitors.
To be fair, you're probably not going to double your conversions at each step on your first try, but if you run 2 or 3 tests at each step, learning as you go, it's well within the realm of possibility that you could see an 8X improvment in your sales overall.
If you're excited about the prospects of making money faster, keep reading to learn . . .
"How The Split Test Accelerator Compares
To Two Main Alternative Testing Solutions"
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"Hi.
I'm Jim Stone.
<handshake>
It's A Pleasure To Meet You."
About Jim Stone:
Jim
Stone earned a bachelors degree in Mathematics and Computer Science in
1991 with a minor in Physics, and graduated summa cum laude.
Then he did some other schooling, almost earning an M.Div.,
before pursuing his Ph.D.
in Philosophy, which he earned from the University of Washington in
November of 2006.
Tinkering online since 2000, Jim
has created many projects, some profitable, and some not.
These include an online gift registry, social
networking sites, information products, and, of course, the Split Test
Accelerator.
Jim has been selling the Split Test
Accelerator (in various incarnations) since October of 2004.
The
Split Test Accelerator was the first automated true-Taguchi application
on the internet for online ads.
Did You
Know?Just as Mark Twain was born 'Samuel Clemens', Jim Stone
was born 'Larry Gibson'. Jim's legal name is still 'Larry',
but, if you ask, he'll tell you he prefers to be called 'Jim'.
Why
the two names?
There's a very good reason.
Jim was beginning his marketing career while he was finishing
his academic studies, and he didn't want his academic judges to judge
him based on his marketing materials. Let's just say there
are different standards of composition.
(For one thing, you're not supposed to engage the emotions much when making a case in a Philosophical argument. In fact, you're supposed to take pains to avoid invoking emotion. Marketing, as you know, is an entirely different matter.)
Plus, if the truth be told,
Jim never really loved his given name, as it is often a pejorative in
popular culture. In television commercials, if there's a Larry, it's
always the dork, or the sleeze (or the dog). If your name is
'Larry', you've surely noticed :-D
So
when Jim realized he could choose a new name, he went for it.
So,
why 'Jim Stone'? Jim doesn't know. He really
doesn't. There's no deep reason. He just said it
out loud, and liked it, so he went with it. (He's not one to debate
such matters endlessly).
An Ordinary Case Study,
And
A Lesson
A
friend of mine sold a "How To
Stop Snoring" eBook via AdWords. There
were only a couple of eBooks in that niche at the time, and he was
making about $1500/month profit just advertising with Google Adwords.
It was a nice little gig for him that paid his mortgage. It took very
little attention, and the money was
dependable.
Then
one day
there was a new
"how to stop snoring" book being
advertised.
Then a couple days later another
popped up.
Then another.
It
seems one of those
membership sites that creates products
for its
members created a "how to stop snoring" product, and several of their
members
entered the market at the same time.
This
did two
things:
First,
it affected my friend's
conversion
rate. He
went from
converting 2.5% of visitors to a little under 1%. It seems
that having more options in the market made visitors more choosy (or
indecisive), and
it was tougher to make the sale.
Second,
it drove up his ad
costs. He had been
paying $0.15
for the
2nd or 3rd position, and now he had to pay $0.34 for
that spot.
Before
the competition swooped in, my friend was making
$1500/month on his little side project,
now he was
actually losing
money on his ads.
You
Can't Always Anticipate
Changes
In Your Market,
But With The
Right Resources You Can
Respond To Them With Confidence.
My friend
explained his situation to me, and asked me what I would do.
I told him he had to try to get his ad costs down and his
conversion rate up.
On
my recommendation
he bought Perry Marshall's Adwords book,
and
re-worked his adgroups some, and got his ad costs down some.
This allowed him to break even on his advertising.
Still far short of the $1500/month he was used to, but at
least he could afford to run his ads and work on the conversion rate.
Then
we put the Split Test Accelerator program to work on his
landing
page. We brainstormed some factors that might
affect his
conversion rate. We tried a single page versus breaking up
the page into three parts. We tried different anchor points
for the price, and different prices. We tried different
headlines and backgrounds, and so on. And within a week we
got his
conversion rate back to about 1.5%
And this got him
back to making about $500/month.
We weren't thrilled, but it was better than losing money.
Then
something interesting happened over the next few weeks.
Some
of the new competitors started dropping out.
This
lowered his ad costs, and caused his conversion rates to go up again.
Today
he converts about 2% of his visitors, and pays about
$0.18/click
for his favorite ad location. And he's making about
$1,000/month again, still with very little ongoing effort.
It's
not quite the $1500/month he was making, but there are
still more
competitors today than there were.
Many
marketers would have given up the niche, but my friend
made
changes, and is still going strong with his little extra income
generator.
Marketers commit many sins,
but . . .
The Unpardonable Sin
In Marketing Is Failure To Adapt
One lesson from the story is that the Split Test Accelerator
can help
you adapt quickly to new market conditions.
But another lesson is that the
Split Test Accelerator is not a magic bullet.
It
won't solve all your ills. We got a 60% improvement on my
friend's
landing page, and that helped revive his project, but we still didn't
get it back to the 2.5% conversion rate he had before.
Part
of
the reason might be that we didn't brainstorm well enough.
Perhaps we could still get a higher conversion rate if we had
better ideas.
But
the main reason my friend's sales didn't rebound 100% is that working
on your conversion rate is just one
piece of the puzzle. It's a very
important piece. But it's just one piece.
There
are other pieces.
For instance, the market
conditions
are at least as important as the factors on your sales page.
It's
just tougher to sell a "how to stop snoring" book via Adwords now than
it was before.
The market conditions
changed, and that's a
fact.
As you read the rest of this letter . . . if
you are considering using STA . . . it's
important that you keep the following in mind:
- If
the market doesn't want your product,
there might not be much you can do about it. If you could double your
conversion rate and still not make a profit, don't purchase STA at this
time. You probably need to find a different product to sell -- or maybe even an entirely different
market.
However, . . .
- If
you
have a landing page that's already
profitable in the market, STA can
definitely
help you
make it much more profitable.
- If
you
have a landing page that's close
to profitable,
STA can
help you make your first profits.
- And
if you have
a landing page
that WAS profitable, and something
bad happens,
STA
might just keep you in business.
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