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Attention Merchants, Affiliates, PPC Advertisers, . . .
WANT MORE SALES?
The Split Test Accelerator Will Help You Make More Sales, Get More Leads, Sell More Affiliate Products,
Get Your PPC Costs Down, And Dominate Your Niche. It's FASTER
And MORE COMPLETE Than Any Other Testing And Tracking Solution In Its Class.
It's SUPER EASY With Installation And Advisory Services Included.
And It's A BARGAIN At Twice The Price -- Guaranteed!
(Keep Reading, Because I'm Going To
Explain Everything The Best I Can)
Dear Fellow Internet Business Owner:
hat I'm about to tell you could transform your business COMPLETELY.
Over the last few years breakthrough advances in website marketing have been brewing. There is now software available that will help you improve all your landing pages any time you want -- using other people's ideas. And, because of this software, small business owners can now achieve. . .
Big Improvements in Little Time.
For instance, you might take a page making $1,000/month profit, and turn it into a page making $5,000/month profit -- with "other people's ideas" and just a round or three of testing. (Or, start with $10,000/month and end with $50,000/month)
Those figures aren't exaggerations, either. It depends on your ad spend, of course, and on how well optimized your page already is, but it's a very common thing to do.
In fact, many people have already done this. They now have wildly profitable websites. When they first started out, they might have barely broken even. But, before long, they were making a killing.
How? Through testing, tracking, and tweaking -- both on page, and off.
You just . . .
Turn (other people's) IDEAS into MONEY.
You just take a bunch of ideas. You can get these from your competitors' landing pages. Or you can brainstorm them yourself, or with a group of friends.
You dump them into the Split Test Accelerator . . .
AND . . .
. . . it tells you which ideas will make you money, and which ones won't.
Now, I'm worried about something . . .
I'm worried I won't be able to
convey the sheer MAGNITUDE of the VALUE
of the software and service being offered here.
- I worry that I won't impress upon you how many other tools the Split Test Accelerator replaces. It does a heck of a lot. It integrates 11 separate modules that could be sold alone or as upgrades.
- I worry that because STA does so many things, you won't see HOW EASY it is to get started. Installation and Advisory Services are INCLUDED (an almost unprecedented offer).
- I worry that I won't impress upon you how well INTEGRATED the testing and tracking all is.
- I worry that you won't understand that it's a killer app for Affiliates, Merchants, AND PPC Advertisers.
- I worry that I won't convey how much more profitable your business can become by using it.
I'm a human being using words on a webpage.
If I could stand in front of you, I could use my body language and tone of voice to impress upon you the importance of paying close attention.
So please, pay close attention. Because I believe that once you imagine the possibilites, you'll want to get started right away.
Before I explain the details of the software, . . .
I first want you to understand how
EASY
it can be to get started.
In fact, you're probably most of the way there already!
"Check" it out . . .
Checklist For Optimizing Your Webpage
Here's a checklist. Please take just a moment to check the items you've already completed.
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Here's how easy it is:
Once you order, ALL YOU HAVE TO DO is give me some instructions (takes less than 5 minutes -- I'll explain further down the page), and you will get the most powerful testing and tracking software on the market installed on your server.
That's how easy it will be. 5 minutes of your time, and you'll be on your way to getting results.
I'll send you an email message with a link to your copy of the software, and you can start using it right away, . . . and start learning about your visitors, right away.
Then, you can show me your first test setup, and I'll take a look and see if you're on the right track, and I'll make suggestions if appropriate.
And when you get close to finishing your first test, I'll take a look at your stats, tell you when to finish the test, and advise you about what to do next.
If you prefer, you can install the sofware yourself. There are good instructions available. But you don't have to. I'm more than happy to do it for you.
Now, . . .
I'm known as a straight shooter.
You'll notice that I qualify the heck out of most of my claims. You'll notice it on this page. It's partly because I have a Ph.D. in Philosophy -- and philosophers qualify the heck out of EVERYTHING.
But mostly it's because I'm a stickler for ACCURACY. And, frankly, I'd rather run the risk of boring you than lying to you with shady statistics.
So believe me when I tell you, if you have a landing page, the Split Test Accelerator can help you improve it very quickly.
"It Works. It Works. It Works."
I have used the Split
Test Accelerator on my own landing
pages and those of friends. And here are some of the results:
- 75% improvement
in sales
from a landing page for a low carb diet book.
- 200%+
improvement in click
throughs for a Google Adwords ad (I used a spreadsheet for this test)
- 96% reduction in lead costs on a site in the dating niche -- from $10.00/lead to $0.40/lead.
- 40% improvement
for a low
carb newsletter opt-in page.
- 100%
improvement in sales
for a site selling pinewood derby cars.
- an additional
70% improvement on the same pinewood derby car site.
- 60% improvement on a Stop Snoring ebook
site.
- 47% improvement on my
opt-in form for the
Split Test Accelerator.
- 97% improvement
in free
signups for a membership site.
- 300% improvement in leads coming from a flirting quiz (from 6% to 25% with cold Google Content traffic). This was from several rounds of testing over time.
There
are others who have done more accelerated split testing than I have
(including many of my customers).
For example, Richard
Mouser used STA with some help from David Bullock, and turned around
his business. You can read his story in the March, 2007 issue
of "Black Enterprise" magazine.
Chet Day just showed me a test. He got some amazing results so quickly it made my head spin. After just 381 visitors, Chet secured a 258% conversion rate increase (plus or minus some amount). You can read the case study here (opens in a new window so you can save your place here).
Chet's results aren't typical, but it does show what's possible.
There are also case studies worth reading at
www.taguchinow.com, and results-squared.com. For instance, at
Taguchinow.com you can read about how Dell Computer used accelerated
split testing on an email ad for an internal promotion to get the following results:
- Click Through Rate increase: 5.2 times
- 7.1
times more sales per mail
- Annual sales before optimization: $8,900,000
- Annual sales after
optimization: $63,100,000
Accelerated split testing works.
It can double your profits.
But that's not the end of the story. Once you know how to double your profits, . . .
"Here's How To Get
8X The Profits"
Have you ever made a snowman (or, snowwoman)?
It's tough to get the initial snowball going, isn't it?
But once you get it going, you can add vast swaths of new snow to it's mass with relatively little effort.
In fact, it begins to grow exponentially.
It's the same with improving your profits. It can take some work to double your profits. But it doesn't take too much more work to get 8X the profits.
Here's why:
If you can double the number of people who opt in to your optin form, you can ultimately get twice the sales.
And if you can double the opt-ins and then double the number of people who click through to your sales page from your email message, you can get 4x the profits.
But if you can 1) double your opt-ins, 2) double the number responding to your email, and 3) double the conversion rate of your sales page, you can get 8 times the sales from the same visitors.
To be fair, you're probably not going to double your conversions at each step on your first try, but if you run 2 or 3 tests at each step, learning as you go, it's well within the realm of possibility that you could see an 8X improvment in your sales overall.
What They're Saying:
(All of these comments, including the article in "Black Enterprise," were unsolicited. )
"Breathtaking Software"
Mike Filsaime, says the Split Test Accelerator is "BREATH TAKING SOFTWARE".
-- The Warrior Forum, 9/13/2006, post #6 in topic "Which Tracking Programs Do The Gurus Use?"
Mike Filsaime is one of the most innovative marketers working today.
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"Freaking Impressive"
Kirt Christensen: "Your STA software is freaking impressive... I got the time to start running a few tests, and I was pleasantly shocked at how everything just "worked". The software install was a piece of cake, and the program is very easy to use (considering how powerful it is!) I'm VERY impressed.
Kirt Christensen is one of the elite marketers on the internet, and has been teaching others how to make money online for years.
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Read about how Richard Mouser turned his "Mr. Water Filter" business around using the Split Test Accelerator (with some consulting help from David Bullock), in the March 2007 issue of "Black Enterprise".
Black Enterprise is the leading African-American Business Magazine in the world.
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". . . we have improved our
overall conversion by 83%."
"I always knew in my gut that I needed to comprehensively test factors of our site against each other - but it was always one of those things I never seemed to get around to doing properly.
If I'd actually known the power that lay in Taguchi Multivariate Testing I would have fallen over myself to get it done before I did anything else at all.
I never truly realised the incredible effect consistent testing and tracking actually has.
Since using STA on our main site in August 2007 we have improved our overall conversion by 83%. And I haven't even spent a tenth of the time on tweaking changes as I should have.
And the amazing thing is that this increased conversion % has remained consistent - and I know it will continue to improve into the future if I keep using STA consistently!
Unbelievable product Jim - It is definitely my favourite marketing software tool. By far."
cheers
Gian
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"It has added dollars
to our bottom line."
"STA is a kick-ass product that
produces real, measurable results every time, and unlike many products
in the internet marketing industry, its actually a quality, well
thought-out program designed by someone with practical experience in
split testing. It has added dollars to our bottom line, and the level of
support you give is really outstanding."
Robert Lolmaugh
www.textlinkbrokers.com
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OK, so you've seen what results are possible with the Split Test Accelerator. You've seen what others think of it. And you've seen how easy it is to get started.
Now, let me prove to you that . . .
The Split Test Accelerator Is
The MOST COMPLETE Testing And
Tracking Suite Available. Period.
There are:
- 11 Software Modules
- 3 instruction modules
- and 4 service modules
included in this offer. And they are all designed to work together without a hitch.
Let's start with the . . .
11 Testing and Tracking
SOFTWARE MODULES
All Working Together SEAMLESSLY
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STA Software Module #1:
The Basic Conversion Tracker
- Track unique impressions, actions, time on page, and a whole lot more.
- Track conversions, or track conversions AND dollar amounts, so you can track your ROI.
- Just paste 2 code snippets, and you're tracking visits and sales like a pro.
STA Software Module #2:
The Simple Split Tester
- Test up to 6 headlines at the same time. Learn which one is best, and lock in the winner to get more sales.
- Built in color-coded confidence calculator, so you know when your results are statistically significant.
- Fully integrated with all the tracking stats.
- Good for times when Taguchi testing isn't practical.
- Just paste one snippet of code to activate.
STA Software Module #3:
The "Sweet Spot" Testing Accelerator
- STA makes use of "Sweet Spot" Taguchi Testing™ to make tests on low-converting pages with single digit (or lower) conversion rates go up to 5 times faster.
The "time on page" metric is the key to "sweet spot" testing. It can dramatically speed up testing on low converting pages.
- Measure visitor interest levels by tracking "time on page" -- Learn what's keeping their interest, even before you register any sales.
- Improve low converting sales pages up to 5 times faster.
- Just paste one snippet of code to activate.
STA Software Module #4:
The Taguchi Super-Accelerator
-
STA uses the Taguchi method to accelerate your tests.
You get conversion results for each factor on your page, with confidence measurements, and time on page reporting.
- STA has a full range of tests, from a simple A/B split test, to a couple very large tests. The largest test allows you to test 20 factors simultaneously -- over 4 million combinations -- with the same amount of traffic you would need for a simple split test.
- The software automatically creates and rotates all the different carefully-selected combinations.
- The reports include interaction reports, so you can tease out some interaction effects, if you're interested.
And color coding alerts you to possible negative interaction effects, or positive synergies.
- Once your Taguchi test is done, you can construct a confirmation test by specifying any combination of elements -- even combinations that weren't run during the Taguchi test.
Only two ads are being rotated in this confirmation test, but you can have up to 10 fully customizable combinations in the confirmation test.
- One-page test design for a highly intuitive setup process.
- Just design your creatives, paste a snippet for each factor, and you're done!
STA Software Module #5:
The Adwords Alchemist
- Track conversions for the EXACT KEYWORD, so you can tweak your Adwords account with confidence.
- Track conversions for the EXACT GOOGLE CONTENT PAGE. No other testing software I know of allows this level of control. Know which pages are converting, and which aren't, so you can stop wasting money advertising on sites that don't convert for you.
- Track conversions HOUR BY HOUR. Learn which hours of the day produce sales for you, and which don't. Then use Google's Ad Scheduling tool to improve your ROI.
- Track conversions for any adcode you specify. You can track conversions for each adgroup, each ad, each campaign, etc. Also works for any ad anywhere. Banner ads, Email ads, etc.
These are adcodes that I attach to the destination urls of my ads. This allows me to get testing and tracking results on an ad by ad basis.
- STA can be used for dynamic keyword insertion. Use the Adcode tracking to insert the "triggered" keyword, or an adgroup level keyword. Or insert the EXACT keyword.
- Much of this works automatically with the Basic Conversion Tracking Module. For the rest, just set up your tracking codes on your ads, and you're ready to go.
STA Software Module #6:
The Affiliate Program Integrator
(also useful for conversions made by PHONE)
- Complete Adwords integration for affiliates using PPC (see Adwords Alchemist above)
- Conversion tracking for affiliate products, even when you don't control the thankyou page. (NOTE: this feature can be used to track PHONE conversions as well.)
- Use Clickbank's 'TID's. Use Commission Junction's 'SID's. Etc.
- Dynamic insertion of TIDs into affiliate link.
- Just enter the list of tracking IDs from your affiliate network report and *ping*, you get complete testing and tracking for optimizing your affiliate pre-sell page.
STA Software Module #7:
The Triple Play Maker
- Get more sales AND optins from the same page.
- You can optimize for up to 3 outcomes simultaneously (plus 3 "time on page" outcomes).
- Just paste one additional snippet per additional outcome.
STA Software Module #8:
The Leaky Funnel Finder
- Find which links on your page might be distracting your visitors from your main goal.
- Know the conversion rate for each step in your sales funnel.
- Get clues about unused real estate.
- Pages become additional test factors, extending the power of your testing with no additional effort. Find out how many conversions result after a given downstream page is visited.
- Discover the exact path each visitor takes through your site after hitting your landing page.
- Paste a single snippet of code to activate.
STA Software Module #9:
The Pest Controller
- Ability to filter out "junk traffic" by ip address, domain, or user agent.
This is extremely important for testing. If you clean up and filter out junk traffic, you can finish tests twice as fast.
- Comes pre-loaded with many of the main versions of Googlebot and other spiders, bots and crawlers.
- Allows you to update your exclusion lists, and clean out bad visits with the push of a button.
- So what will Googlebot see? It will see your control page every time.
- Automatically integrated with all other modules.
STA Software Module #10:
The Profit Protector
- If you have a good traffic stream, you have the option of sending only a fraction of your visitors to your test, so you can keep your predictable profits rolling in during the test.
- Just specify one number, and one URL, and you're set.
STA Software Module #11:
The Deep Diver
- Complete visitor by visitor information (including: ip address, referral string, user agent, referring domain, keywords, time on page, timestamp of initial visit, timestamps for each outcome being measured, visitor paths through your site, which version of your page they saw, etc.)
- Customize this report to show as much or as little information as you find useful. For instance, there are many pieces of information I could have included in the above report, but didn't. I only included the pieces of information I wanted to see in one glance.
- Sort by any field as well.
- If you're comfortable with SQL, enter your own custom queries.
- Automatically integrated with every other module.
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So there are 11 well-integrated software modules. But remember, you don't have to worry about the details. You just have to do the same simple 4 steps to set up your tests.
Now, here are the information modules -- to help you get the most out of the software:
3 Cutting Edge
INFORMATION MODULES |
STA Information Module #1:
The Setup Guide
Your
copy will be an instant
electronic download
The Split Test Accelerator 4.0
Setup Guide
- walks you through
the initial setup, step by step.
- shows you how to design
your tests, step by step.
- It makes it all a simple,
"connect-the-dots" process.
- You won't need this guide for your first installation if you opt to have the software installed for you at no extra charge (see the service modules for details).
STA Information Module #2:
The Taguchi Training Manual
Your
copy will be an instant
electronic download
If
you want breakthrough results, this PDF Document is just as important
as the
software.
Here's some of what this PDF Guide will
show you:
| • | Why
most ideas won't be
test-worthy (and how to decide which ones you should test and which
ones you shouldn't. You don't want to rely on your "judgment" for this.
You'll want to do THIS instead.) |
| • | Why
most of
the ideas you decide to test won't help (and why that's not
a problem.) |
| • | Why
you should picture yourself
panning for gold, instead of rolling a snowball down a hill (if you get
your metaphor right, you will run your tests with more focus, and you
will get better results). |
| • | Why
you
might actually get by with less traffic
than you'd need for a typical A/B split test (this doesn't make sense,
but sometimes you get a free lunch). |
| • | How
even good copywriters can
shoot themselves in the foot during the brainstorming process (and how
to make sure you don't make these mistakes). |
| • | How
to
involve good copywriters in the process, if you have the
resources to do so (and how you might even get their help for free). |
| • | How
to deal with "interaction
effects" (Most of the time you will ignore them. But sometimes you can
get slightly better results with an easy little trick). |
| • | Which
factors have historically made a difference in other people's
split tests (Hey, you don't have to completely re-invent the wheel
every time. But you don't want to rely on "what worked in the past" too
much either.) |
| • | How
to "jazz up" your options to
really supercharge your test, even when you think you're done designing
your test. (Fail to do this and you're leaving money on the table.) |
| • | Why
variety
is more than just "the spice of life". Find out why variety
is essential if your tests are to have ANY life. |
| • | How
to get your competitors to help
you brainstorm. |
| • | How
to use
T.H.I.R.S.T. to create a headline section that makes your
visitors' eyes pop out (OK, that was a slight exaggeration.). |
| • | How
to brainstorm like a pro
(scientific brainstorming is the difference between getting 10% or 20%
improvement, and
getting
truly breakthrough results. Sometimes a good brainstorming session will
lead to a test that produces a 100% or 200% improvement, or more).
| | • | How
many people you
should (ideally) involve in your brainstorming sessions (and, just as
important, which
people you should try to involve.) |
| • | How
to brainstorm with fewer
people than you would like -- even all by yourself, if necessary. (And
how to brainstorm with people when
they're not in the same room, and aren't even brainstorming at the same
time.) |
| • | How
to
"brainstorm without brainstorming" (sneaky ways to pick people's
brains without having to "organize" anything). |
| • | How
to keep a brainstorming
session going until you have over 100 ideas (this trick keeps people
from getting bored, and makes it more likely that you will uncover
several profit boosting golden nuggets). |
| • | How
to
avoid shutting down the brainstorming idea faucet (if you make one
common mistake, you won't get half as many ideas.) |
| • | How
to keep large brainstorming
groups from becoming chaotic and petty (if you fail to do this, your
results might suffer). |
| • | How
to
compensate brainstormers in a way that's fun, profitable for them, and
low risk for you. (If you want a way to be popular with your friends,
be the person who values their ideas and pays them too! And this isn't
just about "being nice". You will make more money yourself if you can
implement this idea.). |
| • | How
to "prime the pump" so your
brainstorming sessions produce more ideas (What ONE question you should
ask when brainstorming. Don't overcomplicate things. If you ask more
than this one question, you will cause confusion and your session won't
go as well.) |
| • | How
to get
by if you can't get anybody to help you. (don't go it alone
if you don't have to, but if you have to go it alone there are some
tricks to getting better ideas from yourself.) |
Here's
what Dr. Glenn Livingston had
to say about the document that led to this eBook. This was before
I had learned what I now know about the importance of brainstorming and
test
design:
". . . the clearest, easiest to
understand explanation I've seen . . ."
"Hi Jim - I just wanted to let
you know that I'm very impressed with the
way you've put together your Taguchi product. [The manual is] probably
the clearest,
easiest to understand explanation I've seen about this type of
analysis."
Glenn Livingston, Ph.D.
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STA Information Module #3:
"10 Steps To More Sales
With Accelerated Split Testing"
Your
copy will be an instant
electronic download
This is another Taguchi Training manual. It covers some different territory than the Taguchi Training manual. You may already have this one. If not, I want to make sure you get it now.
Here's some of what this PDF Guide will
show you:
| • |
Why a 50% increase in conversion rate can triple your profits. |
| • |
How to run tests many times faster than others can run with Google's Website Optimizer. |
| • |
How to get ideas for your tests from other people's landing pages. |
| • |
Which questions you should ask yourself while coming up with ideas for improving your pages. How you frame your questions can make a world of difference. |
| • |
How to run brainstorming sessions to get hundreds of ideas. |
| • |
Etc. |
Dr. Michel Fortin calls "10 Steps To More Sales With Accelerated Split Testing" "AWESOME".
-- Copywriter's Board, 7/21/2006, post #2 in topic "Please Help Teach Split Testing"
Michel Fortin is regarded by many as the top copywriter on the net.
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4 Stress-Eliminating
SERVICE MODULES |
STA Service Module #1:
The Forum
There is a support forum available for the Split Test
Accelerator
(there's even a prominent link to the forum on every page of the
application).
With already over
150 topics and over 750 posts, this forum will provide you with a very
high
level of support.
And, maybe even more importantly, you
will find a place where you can ask for input on your current
projects, without feeling like a mooch.
Far from a mooch, you
will be more like a hunter bringing back a nice big carcass for the
tribe to devour. And you will get input from
people who really understand what it takes to make your project better.
At the forum you can:
| • | Get
Technical Support
(just post your questions, and I'll help you troubleshoot any problems.
I'll help you get set up, and I'll help you interpret your data, if you
need. Until the forum reaches critical mass, I will answer every
question personally.) |
| • | Discuss
strategies for running your tests. We are an accelerated
split testing community and often share results with each other
(optional, of
course). You can also share and receive tips and tricks for getting
even more out of the process. |
| • | Discuss
theory (If you're
interested, we can get into the methodology and mathematics a bit). |
| • | Use
the
forum for brainstorming (if you want to
open your tests for general discussion, you can get some informal
brainstorming from others at the forum.) |
| • | Discuss
anything else related to
split testing, marketing, or advertising. |
STA Service Module #2:
6 Months Technical Support
If you
run into any
problems, even problems you created, you will be able receive assistance for 6 months
STA Service Module #3:
Installation
If you want to install the software yourself, you can. I normally charge $35 for installation, but I'm including it with the price of the software today. There are more details on the order page.
STA Service Module #4:
Advisory Services
Today, a two-part advisory service is included with purchase. (Valued at $300-$400 when compared to other consulting services I offer). This includes:
- A review of your first test setup. I'll ask for permission to log in to your STA control panel, and I'll take a look at how you've set up your first test. This will allow you to proceed with confidence.
- Once your test has collected 2,000 visitors or so, I'll take a look at the results, and advise you about when to end the test, and about what to do next.
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For the most part, my customers come in three main flavors: product owners, affiliate marketers, and pay per click advertisers.
Now there's some overlap there . . . in fact, you might wear all three of those hats at different times . . . but, . . .
it's useful to see how
the Split Test Accelerator can
benefit each kind of person:
Product Owners
- Take a sales page converting 0.7% of visitors, and make it convert 2.7% of visitors using other people's ideas. (Not at all uncommon -- especially if you run 2-3 tests on the page, and get good ideas from other people's landing pages)
- Run experiments 10X faster than regular split testing with Taguchi testing.
- Run experiments another 5X faster with "Sweet Spot" testing.
- Run experiments a total of 50X faster with "Sweet Spot" Taguchi Testing™.
- Track the exact path visitors take through your site after hitting your landing page.
- View all details for every visitor -- keywords, domain, time on page, path, ip address, user agent, etc.
- Filter out junk traffic visits (spiders, bots, hits sites, etc.) that weigh down your conversion rates and make tests take longer.
- Get your affiliates excited about new, higher conversion rates.
- Etc. Keep reading to learn more . . .
Affiliates
- Take a pre-sell page that gets 20% of visitors to click through to the merchant, and make it get 70% of visitors to click through to the merchant. (Not typical, but it's been done in a single test. Going from 30% to 60% is more typical after 2-4 tests).
- Know which merchants convert, and which don't in record time.
- Test and track affiliate sales, even though you don't have access to the merchant's thankyou page. (STA integrates with affiliate networks that allow tracking IDs -- e.g., Clickbank's TIDs and Commission Junction's SIDs)
- Know the EXACT KEYWORD a visitor used to reach your presell page. Even Google won't tell you this. This can help you expand the keywords you use in your Adwords ad groups.
- Etc. Keep reading to learn more . . .
PPC Advertisers
- Take a funnel costing you $10/lead and bring it down to $0.70/lead.
- Know the EXACT KEYWORD visitors use to reach your landing page, and get conversion data for each keyword.
- Know the EXACT PAGE of the CONTENT NETWORK your ad was shown on, and get complete conversion data for each domain or content network page.
- Track adgroups, ads, and anything else you want with ad code link tracking.
- Track the exact path visitors take through your site after hitting your landing page.
- Combine STA's testing and tracking with Google's split testing and conversion tracking to learn an almost devilish amount about your visitors.
- Put yourself in a position to outbid your competition through superior conversion rates.
- Etc. Keep reading to learn more . . .
Now, the first thing you need to know is that . . .
The Split Test Accelerator
Is A First-Rate TRACKER
Forget about testing for a minute.
In fact, forget about improving your landing page altogether for a minute.
And forget about STA's ability to accelerate your testing to 50X the speed of regular split testing.
We'll get to those things in a minute.
Right now I just want to talk about tracking.
Proper site tracking can double your profits even if you do nothing to improve your sales page.
STA provides the following kinds of tracking:
- Conversion tracking by EXACT KEYWORD
- Conversion tracking by referring domain (Note the exact google content pages.)
- Conversion tracking by ad code
These are adcodes that I attach to the destination urls of my ads. This allows me to get testing and tracking results on an ad by ad basis.
- Conversion tracking by time on page.
Time on page is an "outcome" that is available to be optimized by ad, by factor, by keyword, by domain, by adcode, and by hour of day. You'll see time on page reporting in most of the reports shown in other images.
- The exact path visitors take through your site.
- Conversion tracking for affiliate products, even when you don't control the thankyou page. (NOTE: this feature can be used to track PHONE conversions as well.)
- Conversion tracking by hour of day.
- Complete visitor by visitor information, including (ip address, referral string, user agent, referring domain, keywords, time on page, timestamp of initial visit, timestamps for each outcome being measured, visitor paths through your site, which version of your page they saw, etc.)
And, you can customize this report to show as much or as little information as you find useful. For instance, there are many pieces of information I could have included in the above report, but didn't. I only included the pieces of information I wanted to see in one glance.
- Ability to filter out "junk traffic" by ip address, domain, or user agent.
This is extremely important for testing. If you clean up and filter out junk traffic, you can finish tests twice as fast.
So what will Googlebot see? It will see your control page every time.
And here's what all this tracking allows you to do:
- By tracking visitor paths, you can see where visitors are being drawn away from your message to unprofitable regions of your site. You can plug these leaks and improve conversions right away.
- By tracking the exact keyword you can expand or contract your PPC ad groups, and improve your conversion rates that way.
- By tracking the referring domain, you can EXCLUDE non-converting sites from Google's content network. That will increase your profits.
- By tracking ad codes, you can see which advertisments -- banner ads, etc. -- convert, and which don't.
- Tracking conversion by hour of day can help you run your Google ads only during the times of day that yield the best results.
- STA also tells you "real time" when various spiders and bots hit your site. Find out right away when Googlebot finds those tasty little breadcrumbs you left for it to follow.
As you can see, tracking is very important.
Even if you were to only place STA's tracking code on your pages, you would increase your profits dramatically.
And placing tracking code is EASY. If you can cut and paste 3-4 lines (depending on what you want to track), you will start collecting gold mines of information about your visitors immediately.
I'll show you more about how easy it is in a bit.
And then there's testing . . .
The Split Test Accelerator's
TESTING ENGINE Is In
A League Of It's Own.
How much traffic do you get to your best landing pages?
If you have landing pages that get more than 1000 visitors per day, you're in the cat birds seat. If you use the Split Test Accelerator on those pages, you'll just mow through all your testing ideas -- almost as fast as you can set up your tests.
And if you have landing pages that get fewer than 100 visits per day, that's when you have to make sure you get as much information as possible from each and every visitor. And that's when the Split Test Accelerator becomes an absolute necessity.
Because many of my landing pages get 100 visits or fewer per day, . . .
I've learned how to squeeze
an insane amount of information
from every single visitor
And this isn't just information for information's sake. We're talking about well-organized information that will help you make changes to your pages that will bring you more sales, optins, leads, clickthroughs, or whatever.
Here's what makes the STA testing engine so powerful:
-
STA uses the Taguchi method to accelerate your tests.
You get conversion results for each factor on your page, with confidence measurements, and time on page reporting.
- STA has larger test designs than any other software I know of. The largest test allows you to test 20 factors simultaneously -- over 4 million combinations -- with the same amount of traffic you would need for a simple split test.
- STA makes use of "Sweet Spot" Taguchi Testing™ to make tests on low-converting pages with single digit (or lower) conversion rates go up to 5 times faster.
The "time on page" metric is the key to "sweet spot" testing. It can dramatically speed up testing on low converting pages.
- The software automatically creates and rotates all the different carefully-selected combinations.
- The reports include interaction reports, so you can tease out some interaction effects, if you're interested.
And color coding alerts you to possible negative interaction effects, or positive synergies.
- Once your Taguchi test is done, you can construct a confirmation test by specifying any combination of elements -- even combinations that weren't run during the Taguchi test.
Only two ads are being rotated in this confirmation test, but you can have up to 10 fully customizable combinations in the confirmation test.
- You can optimize for multiple outcomes (including time on page metrics).
And the really good news is . . .
The Tracking Engine,
and the Testing Engine
are Seamlessly Integrated!
You could use another, less powerful Taguchi tool, pair it with an ad tracker, and a keyword tracker, and a general site tracker.
You could get *close* to the same function that way.
But you would have to monkey with several different products and try to get them to "play nice" with each other. And then you'd have to take seperate reports and try to create a big picture view out of all of them.
With STA, it's all integrated seamlessly.
Want to learn more? Keep reading . . .
Learn How The Split Test Accelerator
Compares To The Main Alternatives:
The main two alternatives to the Split Test Accelerator are:
- Simple A/B Split Testing
- Using another multivariate testing tool, (like Google's Website Optimizer)
To see the top 5 things you can do with STA that you can't do with Google Website Optimizer, interact with the interactive box below:
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Top 5 Things STA Can Do That GWO Can't
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For more in-depth comparisons, press the "COMPARE" button to see how STA compares (opens in a new window).
Now,
what about the price?
Let me ask you . . .
"How Much Would You Pay
To Have The Power To Double Your Profits?"
(And see why $10,000
might
be a fair asking
price for the Split Test Accelerator.)
Here's one way to
answer the value question . . .
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