SPLIT TEST ACCELERATOR
 





As I was saying  . . .

"The Split Test Accelerator Is Simple
. . . And Complex . . .
Whichever Appeals To You Most."


On the one hand, I could list a hundred functions that STA performs, and tell you about each one.  I know them all, because I wrote the code.  But that might overwhelm you.

On the other hand, I could tell you how simple STA is.  But then you might wonder if STA can do everything you need it to do.

So I'm going to do both.  

I'm going to start by telling you the 4 simple things you will need to do to get results from the Split Test Accelerator.

Then I'm going go into more detail so you will know exactly what STA can do for you.


"There Are Only 4 Simple Things
You Need To Do To Get A
More Effective Landing Page"


1.  Install STA:

Installation is straightforward and takes about 20-30 minutes.  You basically set up your database, upload some files and load an installation script in your browser.  Full instructions are provided, as well as a demonstration video. 

And you don't even have to do that much.  For $35, I'll install it for you.

Once you're installed, pick a landing page and . . .


2.  Design your test:

Just take your existing landing page . . .



. . . identify things you want to change to try to improve your conversion rate . . .



. . . and create new alternatives for each of these factors.  The brainstorming for this can be fun, and very effective if you take your time.  Scientific brainstorming techniques are included with STA.

Once you've designed your test, it's time to . . .


3.  Implement your test:

For each factor, you just fill out a simple form and do a little cutting and pasting.  It's really that easy.  Then the program does the rest.



Once you've got your test set up, you let it run until you feel like you have enough information, and then you . . .

4.  Create the winning combination:

You can see which of the ad combinations in your test did the best . . .



. . . or you can see how the results broke down, factor by factor to get an even better ad that probably wasn't even showing during the test . . .


. . . then you push a button and your winning ad will run full time . . .


. . .  and you can enjoy a higher conversion rate immediately.

That's it.  Now you're getting 47% more opt-ins, just like that!  

(Results will vary, of course.)


Now, I want to explain what's in the package, and give you more details about each component.  If you're not interested in the details (you don't really need to know them to use STA), or you're eager to get started, just skim the next section and then go to the next page and let me tell you about the offer.



"Here's What You Get!"

Here's what you get with the Split Test Accelerator package:
checkThe Split Test Accelerator 4.0.
The Manual: "The STA 4.0 Setup Guide"
The eBook: "How To Use Accelerated Split Testing To Get More Sales, Opt-ins, And Other Actions From Your Visitors"
Permanent Access to the Split Test Accelerator Support And Discussion Forum
6 Months Free Technical Support
An Installation Option
An Unconditional 100% Money Back Guarantee


"Here's The Whole Package,
Broken Down, Piece-By-Piece"

Let's start with the software:


Your copy will be an instant electronic download

The Split Test Accelerator 4.0


This is the workhorse that takes all your ideas and quickly finds the ones that will help and the ones that won't. The result: More sales, optins, or other desired outcomes.

Here's what the Split Test Accelerator will do for you:

Gives you many multivariate designs, including a test that allows you to test 20 different  factors (that can form over 4 Million combinations) on your page with the same amount of traffic required for a single A/B split test.  (Read that highlighted part again.  Most people don't really let this sink in.  That's why it's called the Split Test ACCELERATOR.  It really is magic, and the science behind the magic is explained in the ebook that comes with STA.)
Includes L36, L18, L12, and L9 designs.
Allows you to do simple A/B/C/D/E/F split testing, too (for those "quick and dirty" jobs).
Comes with full rights to install on any domain you own.
Serves your ads randomly (ensuring that your results aren't vulnerable to cyclical effects).
Dynamically assembles your ads "on the fly" (making it easy to set up a test. You need set up only one page. And you don't have to worry about which elements combine with which elements. The software does it for you. And it gets it right every time.).
Sets a cookie on your visitor's machine so they get the same page every time (If your visitor sees two different pages, and then buys your product, you have no way to know which ad should get credit for the sale, and that can mess your test up. STA makes sure you don't have that problem.)
Gives you live reports. (This lets you know at a glance which ads are performing best, AND which new combination of factors is presently most likely to be the winning ad, AND it gives you a pretty good estimate of what your new conversion rate will be if you run the winning ad.)
Gives you the ability to switch testing modes with "one click".
Split tests your control against the winning ad with the push of a single button (You don't have to monkey with anything to switch to this important confirmation mode. Just push a button, and you're there. Have second thoughts about switching modes? Just push another button and you're back in Taguchi mode. No harm, no foul.)
Gives you complete control over which combinations to run in the confirmation mode (That means you can pick any of the 4 million plus ads in the biggest test.  Use the suggested winner.  Use the best ad of the 36 that ran in the test.  Or make up your own combination if you think that might perform better.)
Runs your winning ad "full time" with just another push of a button. (This is the no-messing-around way to get your new high profit page pulling orders immediately!)
Allows you to string tests together along your whole funnel if you want.   (This gives you amazing flexibility, whether you have one product or many. You can even chop, slice, or dice a single sales page into many parts to optimize each part on its own.).
bulletLeaves full factorial testing (like what's done with Google's Website Optimizer) in the dust.  Some things you can do in a week with STA, would take you many months with a full factorial tool. 
Gives you complete control over your data.  Since you install STA on your own server, no one sees your testing data but you.  
Allows you to test different locations on the page for various items.  Most other multivariate testing tools treat location as fixed on the page, so you can't easily test the location of an opt-in form or image.  They'll let you test various images in one location, but not various locations for a given image.  STA will allow you to do both.
Allows you to do advanced analysis (if you want to -- you don't have to).
Will filter your results by source (Find out which ad converts best with Google traffic, which does best with Yahoo, which is best with ad A, which is best with ad B, and so on. You can produce laser-optimized landing pages for each source of traffic if you want.).
Allows you to filter results by date range (this lets you pinpoint the exact day a new trend started, which gives you even more power to convert your traffic).
Tells you at any point during the test HOW CONFIDENT you should be that one option is better than another (This is the elusive "confidence measurement" that seems to be missing from all but the best split testing applications. This makes it easier to determine when it's time to stop testing and start collecting the higher profits you've earned.)
Tells you which are the most influential factors (some factors influence your conversion rate greatly, and some are almost irrelevant, no matter what you try. Wasting time on bum factors is the #1 source of discouragement A/B split testers can face. STA arms you with the power to identify these seductive little time and money wasters so you can safely avoid them in future tests. )
Allows you to SEE the projected winning ad at any time during the test (and you can see which is projected to be the best ad for Google, Yahoo, MSN, ad A, or ad B, at any time during the test, too.).
Allows you to preview any of the scientifically designed test pages with the click of a button (this allows you to see what your visitors are seeing. It also allows you to make sure they are seeing what you want them to see -- before you start your test!).
Allows you to set up your page with nothing but cutting and pasting. 
Saves HOURS of your precious time over setting up your tests manually with spreadsheets (keeps you from making costly mistakes, too.)
 Allows you to "protect your profits" by sending only a portion of your traffic to your test. 
Allows you to get rid of "Junk Traffic Noise".  (Spiders, "hits" sites, etc.  You can exclude visitors from the test by ip address, domain, or user agent.  Most of the main spiders are already on the exclusion list, and it's easy to exclude other agents, ips or domains with the click of a button.)
Enables you to optimize multiple outcomes at the same time (How many users who hit your landing page use your optin form?  How many buy your product?  How many view your FAQ page?  Now you can find out, and optimize your page for whichever outcome is most important.)
Gives you complete visitor detail information.  (This allows you to find out even more about why some people buy and some people don't.  It also allows you to identify junk traffic quickly, purge that data from your test, and exclude that traffic in the future.)
Gives you a "Conversion Summary" report to quickly spot which referral domains, keywords, or ads are giving you the best results.
Allows you to track the paths visitors take through your site, and how long it took to take each step in their path. (A nice report converts all this data into conversion-relevant information.)

Here's what Robin Porter has to say about a previous version of the Split Test Accelerator:

"Wish I'd Discovered This Years Ago!"

"Hi Jim, Well, I don't normally write testimonials for people, but heck, I had to tell you how great Split Test Accelerator is! It's helped me turn what I thought was a "dead duck" into a "soaring eagle"! Ran the first round of tests, and sales started trickling in. Using STA, I was able to compile the best pulling sales letter as the "control" and then run a second round of testing with more improvements. Now sales are "flooding" in! Conversion rates are over 3% - and rising! Wish I'd discovered this years ago. Keep up the good work!"

Robin Porter

shadow

Uses PHP and MySQL.



Now that's the tool. It's a true workhorse, and it will take all of your ideas and filter the wheat from the chaff, the gold from the dross, the needles from the hay.

But we're just getting started!

Here's that book I mentioned on page 2:


Your copy will be an instant electronic download

The E-Book:
"How To Use Accelerated Split Testing To Get More Sales, Opt-ins, And Other Actions From Your Visitors:


If you want breakthrough results, this eBook is just as important as the software. 

Here's what this eBook will teach you:

Why most ideas won't be test-worthy (and how to decide which ones you should test and which ones you shouldn't. You don't want to rely on your "judgment" for this. You'll want to do THIS instead.)
Why most of the ideas you decide to test won't help (and why that's not a problem.)
Why you should picture yourself panning for gold, instead of rolling a snowball down a hill (if you get your metaphor right, you will run your tests with more focus, and you will get better results).
Why you might actually get by with less traffic than you'd need for a typical A/B split test (this doesn't make sense, but sometimes you get a free lunch).
How even good copywriters can shoot themselves in the foot during the brainstorming process (and how to make sure you don't make these mistakes).
How to involve good copywriters in the process, if you have the resources to do so (and how you might even get their help for free).
How to deal with "interaction effects" (Most of the time you will ignore them. But sometimes you can get slightly better results with an easy little trick).
Which factors have historically made a difference in other people's split tests (Hey, you don't have to completely re-invent the wheel every time. But you don't want to rely on "what worked in the past" too much either.)
How to "jazz up" your options to really supercharge your test, even when you think you're done designing your test. (Fail to do this and you're leaving money on the table.)
Why variety is more than just "the spice of life". Find out why variety is essential if your tests are to have ANY life.
How to get your competitors to help you brainstorm.
How to use T.H.I.R.S.T. to create a headline section that makes your visitors' eyes pop out (OK, that was a slight exaggeration.).
How to brainstorm like a pro (scientific brainstorming is the difference between getting 10% or 20% improvement, and getting truly breakthrough results. Sometimes a good brainstorming session will lead to a test that produces a 100% or 200% improvement, or more).
How many people you should (ideally) involve in your brainstorming sessions (and, just as important, which people you should try to involve.)
How to brainstorm with fewer people than you would like -- even all by yourself, if necessary. (And how to brainstorm with people when they're not in the same room, and aren't even brainstorming at the same time.)
How to "brainstorm without brainstorming" (sneaky ways to pick people's brains without having to "organize" anything).
How to keep a brainstorming session going until you have over 100 ideas (this trick keeps people from getting bored, and makes it more likely that you will uncover several profit boosting golden nuggets).
How to avoid shutting down the brainstorming idea faucet (if you make one common mistake, you won't get half as many ideas.)
How to keep large brainstorming groups from becoming chaotic and petty (if you fail to do this, your results might suffer).
How to compensate brainstormers in a way that's fun, profitable for them, and low risk for you. (If you want a way to be popular with your friends, be the person who values their ideas and pays them too! And this isn't just about "being nice". You will make more money yourself if you can implement this idea.).
How to "prime the pump" so your brainstorming sessions produce more ideas (What ONE question you should ask when brainstorming. Don't overcomplicate things. If you ask more than this one question, you will cause confusion and your session won't go as well.)
How to get by if you can't get anybody to help you. (don't go it alone if you don't have to, but if you have to go it alone there are some tricks to getting better ideas from yourself.)

Here's what Dr. Glenn Livingston had to say about the document that led to this eBook. This was before I had learned what I now know about the importance of brainstorming and test design:

". . . the clearest, easiest to understand explanation I've seen . . ."

"Hi Jim - I just wanted to let you know that I'm very impressed with the way you've put together your Taguchi product*. [The manual is] probably the clearest, easiest to understand explanation I've seen about this type of analysis."

Glenn Livingston, Ph.D.

* He refers here to an earlier version of the Split Test Accelerator




Those two items are very powerful together. But it's no use to you if you can't get it set up. That's why you also get . . .


Your copy will be an instant electronic download

The Split Test Accelerator 4.0 Setup Guide

This guide walks you through the initial setup, step by step.

And then it shows you how to design your tests, step by step.

It makes it all a simple, "connect-the-dots" process.



and, you don't even have to worry about installation at all, because you also get . . .

"Installation Option"

For just $35 extra I'll install the software for you.  You will be given the option to purchase installation services after purchasing STA.


And there's more . . .

Here's something that should put you at ease:

The Split Test
Accelerator Support Forum

There is a support forum available for the Split Test Accelerator (there's even a prominent link to the forum on every page of the application).  

With already over 150 topics and over 750 posts, this forum will provide you with a very high level of support.  

And, maybe even more importantly, you will find a place where you can ask for input on your current projects, without feeling like a mooch.

Far from a mooch, you will be more like a hunter bringing back a nice big carcass for the tribe to devour. And you will get input from people who really understand what it takes to make your project better.

At the forum you can:

Get Technical Support (just post your questions, and I'll help you troubleshoot any problems. I'll help you get set up, and I'll help you interpret your data, if you need. Until the forum reaches critical mass, I will answer every question personally.)
Discuss strategies for running your tests. We are an accelerated split testing community and often share results with each other (optional, of course). You can also share and receive tips and tricks for getting even more out of the process.
Discuss theory (If you're interested, we can get into the methodology and mathematics a bit).
Use the forum for brainstorming (if you want to open your tests for general discussion, you can get some informal brainstorming from others at the forum.)
Discuss anything else related to split testing, marketing, or advertising.



And the forum is NOT your only means of support. You will also have direct access to my help desk for 6 months.

"Get 6 Months Free
Technical Support"

If you run into any problems, even problems you created, you will be able receive assistance for 6 months 




Now, what about the price?

Let me ask you . . .

"How Much Would You Pay
To Have The Power To Double Your Profits?"
(And see why $10,000 might be a fair asking
price for the Split Test Accelerator.)

Here's one way to answer the value question . . .














"Hi.  I'm Jim Stone.
<handshake>
It's A Pleasure To Meet You."




About Jim Stone:

Jim Stone earned a bachelors degree in Mathematics and Computer Science in 1991 with a minor in Physics, and graduated summa cum laude.  Then he did some other schooling, almost earning an M.Div., before pursuing his Ph.D. in Philosophy, which he earned from the University of Washington in November of 2006.

Tinkering online since 2000, Jim has created many projects, some profitable, and some not.  These include an online gift registry, social networking sites, information products, and, of course, the Split Test Accelerator.

Jim has been selling the Split Test Accelerator (in various incarnations) since October of 2004.  The Split Test Accelerator was the first automated true-Taguchi application on the internet for online ads.

Did You Know?

Just as Mark Twain was born 'Samuel Clemens', Jim Stone was born 'Larry Gibson'.  Jim's legal name is still 'Larry', but, if you ask, he'll tell you he prefers to be called 'Jim'.

Why the two names? There's a very good reason. Jim was beginning his marketing career while he was finishing his academic studies, and he didn't want his academic judges to judge him based on his marketing materials. Let's just say there are different standards of composition. You're not supposed to engage the emotions much when making a case in a Philosophical argument. In fact, you're supposed to take pains to avoid invoking emotion. Marketing, as you know, is a different matter entirely.

Plus, if the truth be told, Jim never really loved his given name, as it is often a pejorative in popular culture. In television commercials, if there's a Larry, it's always the dork, or the sleeze (or the dog).  If your name is 'Larry', you've surely noticed.

So when Jim realized he could choose a new name, he went for it.  

So, why 'Jim Stone'?  Jim doesn't know.  He really doesn't.  There's no deep reason.  He just said it out loud, and liked it, so he went with it. (He's not one to debate such matters endlessly).







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